Andrew Seel
CEO @Togethr
Andrew Seel is CEO of employee advocacy specialists Togethr. He has been a pioneering force in digital since the birth of the web and has a keen eye for what’s coming next. He spotted the opportunity in employee advocacy early on. He developed innovative tech and training solutions which have gone on to launch leading employee advocacy programmes for major brands including icon retailer John Lewis & Partners and the Post Office. Previously, he was part of the team launching AOL UK, and helmed transformative digital marketing initiatives for global giants like Häagen Dazs, EMI, Saatchi & Saatchi and Air Mauritius. He presents a podcast “How to run a HAPPY employee advocacy pilot”.
The 15 minute employee advocate: How to solve the motivation problem in employee advocacy
Employee advocacy – empowering your team to build an engaging presence on social media – is one of the best ways to humanise your employer brand. Ogilvy said it was the number 1 influencer trend you should care about in 2024.
But one challenge comes up again and again – how to motivate employees to share with the consistency and quality required to make an impact.
Many turn to software to solve the problem – leaderboards, points, reminders. For others it is rewards, prizes, awards.
The truth is it’s very hard to change someone’s motivation.
In this talk Andrew introduces an approach which goes to the heart of how you help employees build an impactful, consistent habit sharing professionally on social media.
And really bring your employer brand to life.