Vanessa Camenzuli
Employer Branding & Communications Strategist
Vanessa Camenzuli is an employer branding and communications strategist with over a decade of direct employer branding experience gained in both communications and HR teams. Now focused on her freelance consultancy, Vanessa is adamant to support organisations of all sizes master their talent attraction, engagement and retention challenges through strong employer branding, communications and employee experience design. Based in Malta, but working internationally, Vanessa has rolled out projects spanning from mission, vision, values development, employee engagement and onboarding experiences, to talent attraction strategies for new offices, internal communications for HR initiatives, and delivery of leadership culture workshops. Organisation’s she’s worked with include KPMG Malta, Vodafone, Nium and Evolution Gaming. Vanessa offers dynamic solutions bringing together marketing creativity and effective communications, with human-based interventions designed for behavioral change. She holds a Master’s in Business & Organisational Psychology, and is an ICF-trained business coach.
The leader’s role for successful employer branding
Attracting, engaging, and retaining talent is often seen as the domain of marketing and HR teams. But what about the leaders? What role do they play in making their organisation an attractive employer? This keynote will explore an approach to employer branding where leaders, marketing and HR play an equal role in attracting, engaging and retaining talent, sustainably. It will delve into the symbiotic relationship required between marketing and HR, the importance of a clear purpose and how a strong employer brand serves an organisation’s competitive edge.