Iva Marinković
Senior Employer Branding Specialist @Smallpdf; Awards Program Manager @Empple
Iva Marinković is a Senior Employer Branding Specialist @ Smallpdf and Awards Program Manager @ Empple. Using her 10 years of experience in communications and marketing, she is making data work for employer branding and employee experience! Being a person of letters and words, she learned to read stories numbers and metrics are telling. From there, she gathers insights that empower the People team to improve both candidate and employee experience. Outside of her daily, official role, she is using her time and public space for education: both of the juniors entering the job market and the seniors, showing how people functions can make a real business impact.
Data-driven, human-focused: Aligning employer branding with business goals
Let’s explore the ins and outs of using data in Employer Branding and Talent Acquisition without getting bogged down in the jargon. Ever wondered what a North Star Metric is and why it matters? We’ll break it down and explain how this key metric aligns with your company’s overarching strategy, acting as a guiding principle for your team.
We’ll also discuss how to pick the right metrics to measure your EB and TA success, making sure they connect with your company’s big goals. Whether your company is in a growth phase or just looking to optimize, we’ll share practical tips on setting meaningful KPIs that resonate with your business’s objectives. Join us for a candid conversation on making data work for you in a way that’s clear, practical, and aligned with your company’s vision.