Chaib Whiteford
Head of Talent and Employer Branding @Smallpdf
Chaib is the Head of Talent & Employer Branding at Smallpdf AG & PDF Tools AG in Zurich. In this role, he oversees dynamic operations across Switzerland, Spain, and Serbia, driving efforts to attract and retain top talent. With a passion for leveraging data and technology to drive efficiency and effectiveness in Talent Acquisition and Employer Branding. Motivated by the opportunity to help organizations communicate their culture, mission, values, and purpose through authentic and engaging storytelling, Chaib is dedicated to helping companies build or reinvent their presence to attract the right talent and scale sustainably.
Data-driven, human-focused: Aligning employer branding with business goals
Let’s explore the ins and outs of using data in Employer Branding and Talent Acquisition without getting bogged down in the jargon. Ever wondered what a North Star Metric is and why it matters? We’ll break it down and explain how this key metric aligns with your company’s overarching strategy, acting as a guiding principle for your team.
We’ll also discuss how to pick the right metrics to measure your EB and TA success, making sure they connect with your company’s big goals. Whether your company is in a growth phase or just looking to optimize, we’ll share practical tips on setting meaningful KPIs that resonate with your business’s objectives. Join us for a candid conversation on making data work for you in a way that’s clear, practical, and aligned with your company’s vision.