Aleksandra Kregar works in business consulting, which combines all her previous knowledge and experience in the corporate world. She devotes herself intensively to consulting both in the field of strategic marketing and in the field of establishing a culture and its alignment with the company’s strategy. In her experience, the real benefit happens when the company’s mission, strategy, and culture are aligned and supported by management.
Strategy and culture too often exist in two different worlds. Although many executives today realize that culture and strategy drive their business, they failed to link their relationship. Let’s explore why and how an employee-centric culture and a strong employer brand bring your strategy alive.
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