Adriana Castillo
People Marketing Team Lead @Lidl Spain
People Marketing Team Lead at Lidl Spain, with a background in Advertising and Public Relations. More than 13 years of experience in advertising agencies both in Singapore and Spain and corporate communications in multinational companies.
Employee Advocacy for an effective Employer Branding
Employee advocacy programs tend to be the “big secret” of companies that try to push their employer brand out there, but it’s about time to speak openly about it the same way we speak about influencers who push the marketing brand of enterprises to potential customers. This talk will shed some light on the benefits and efforts behind an employee advocacy strategy that will enable employees to become the voice of your company on their own platforms. All of it explained through Lidl Spain’s real case.